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- š„The Paradox of Now #28
š„The Paradox of Now #28
š¤Do you have an Accountabilibuddy?
A Writerās Lubricant
Hi people!
Lately Iāve been getting stuck on what to write in these intro sections. Itās like I freeze up, trying too hard to come up with something attention-grabbing
Maybe thatās what an intro really is.
A sort of writerās lubricant.
Although now Iāve typed that out, Iāve remembered my family reads this.
So⦠sorry Mum
Anyway, moving swiftly onā¦
Now let me give you a taste of what's coming:
š„ My favourite Youtuber doing his mad stuff again
š„ Me in a gimp mask
š„ The difference between cereal and krill
š„Eggstra Newsš„
Your weekly dose of some fascinating and fun finds:
š£Beau Miles ā Could drive to work in 75 mins. Chooses to walk. Legend.
š§Dawn Wall ā I donāt like documentaries or climbing. Iāve watched this 10 times.
šLast One Laughing UK ā A rare show that made me actually laugh out loud. Gets better every episode. Chaos in the best way.
The Paradox of Now
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Accountabilibuddies
Accountability is possibly the most important word of 2025 for me so far.
Why do we get up every morning and go to work?
Because weāre accountable. Because weāre paid. We do it without question. But when it comes to doing things for ourselves, we fall short.
We tell ourselves weāll start tomorrow.
But hereās a clichĆ© line for you:
tomorrow never comes.
We need to put parameters in place and stick to them if we want to be successful.
At least, I do.
And Iāve come to see that accountability and discipline are closely related. Accountability is like the cousin of discipline. Maybe even discipline in a vicarious form, where youāre not just showing up for yourself, but because someone else expects you to.
Discipline is one of the strongest forms of self-love. Itās choosing to ignore something you want now in favour of something better later
Staying disciplined by being held accountable, and building better habits along the way, has been a game-changer for me.
This year, Iāve seen two big areas of improvement in my life, both rooted in accountability and the habits instilled:
The gym
Writing this newsletter
Letās start with the gym.
The most influential part of me actually going consistently was a friend of mine, Cal. Heās now a close friend, and heās heard all the ins and outs of my newsletter and everything in between.
More than being a great listener, heās been someone who has kept me accountable. And for that I could not thank him enough. He is always been tough but fair with me and knew which buttons he needed to push at times.
All I hope is that Iāve done the same for him.
Well⦠I know itās working, because when I saw him shirtless at Glastonbury, the bloke looked like heād swallowed the gym!
We put rules in place to stay on track. And looking back, we were following the Dailyish mindset (discussed last week) without even realising it.
At the start of the year, we wrote a contract and signed it. We committed to going to the gym at least three times per week and training every muscle group in the process. If we didnāt, we were fined Ā£3 a session.
That money went into a pot to spend at Glastonbury.
The result?
From January to the end of June, I missed the target only three weeks, and Cal missed two. And even then, we still went to the gym twice on those weeks.
Not bad at all.

Ā£15 well spent?
There were so many days where Iād rather have done literally anything else. Days where we barely spoke because neither of us really wanted to be there.
But we still showed up. We were playing the long game. We knew accountability was the answer.
Even the bad sessions made us feel better afterwards.
Writing this newsletter follows a similar pattern, just with a few twists.
Some openness for you. I pay to write this newsletter. The platform I use, Beehiiv, isnāt free. So right now, Iām losing money on this venture.
At the beginning of the journey, I had a choice:
pay monthly or yearly?
I stared at the screen for a long time before choosing the yearly option.
Accountability.
And, if weāre honest, tricking myself with a bit of sunk cost bias too.
But it worked. Not only did I save money long-term, I locked myself in. I made myself accountable to keep showing up.
Then I added another rule. Every Friday at 2pm, a new issue would go out.
I havenāt missed one yet. This is number 28 of 52.
Would I have kept going without that sense of accountability?
Iām not sure.
There have been so many micro-decisions that have helped me keep this going. And now, with readers whoāve told me my writing has made a difference to their lives, I feel accountable to them too.
Thatās powerful.
So hereās my point.
Accountability eats motivation for breakfast.
Human beings have always survived by depending on one another. That hasnāt changed. But maybe weāve forgotten how powerful it is to simply trust each other and follow through.
And hereās a little insight to end on. Since the gym contract ended, Cal and I have both been training less than three times a week.
Iām OK with that, for now.
But it really shows how powerful accountability can be. Iām sure weāll get back to it stronger when winter rolls around and the body dysmorphic demons come out of the shadows.
Until then, Iāll continue to write. Even on the weeks I havenāt wanted toā¦
And thatās including this one.
š„ Haikuās Haiku š„
Haikuās been racking up the motorway miles with me. From Corby to Cardiff, always riding shotgun on the back of a fellow duck friend.
A little shoutout to my car.
Iām not a car guy, but I do love and appreciate all your hard work.

Haiku #28
All people should have,
Accountabilibuddies,
To keep them on track.
š“ Palm Tree Euphoria š“
At uni, my best mate Tom (still one of my all-time favourite humans) and I didnāt exactly live the typical student life.
Instead, we stayed in, made up games, and cried with laughter most nights.
One of our finest creations?
Krill.
Tom decided ācerealā was too long a word⦠so he renamed it ākrillā
Krill was simple:
ā
We each got a bowl of cereal
ā
First to finish wins
ā Except⦠there were no rules
You could knock cereal off the other personās spoon. You could shout, distract, cheat and do anything but just eat it normally.
It always ended in tears of laughter. And milk usually all up the wall.
Great memories. Love you forever, Tom.
And yes, one day I will get that tattoo of a cereal bowl full of krill.
Now tell me:
Have you ever made up a ridiculous food-based game?
I want to hear it. Bonus points for mess.
See you next week Dashing Ducks! š„
P.S. if this bowl of chaos stirred up a weird food memory of your own, pass it on to a fellow duckling whoād definitely spill milk for the win.
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